Data Analyst, Digital Marketing Programs
- 💼
- BC-1196 Marketing & Communications-Corporate-Canada
- 📅
- Aug 15, 2022 Post Date
Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 25,000 team members in over 400 locations worldwide are vital to making our Company stronger.
Your Opportunity
We have an exciting opportunity for a data analyst supporting Stantec’s digital marketing team. In this role you will develop insights into the performance and impact of digital marketing campaigns and programs. This role reports to the Market Research & Intelligence Director.
Your Key Responsibilities
- Develop analytics for Stantec’s digital marketing campaigns and programs
- Analyze patterns to better understand performance and identify actionable insights from the data
- Develop and analyze reports that provide actionable insights into digital content performance and impact as it relates to the client buying journey
- Build and maintain interactive and user-friendly data visualizations, dashboards and analysis tools
- Manage accurate reporting of key data metrics used for decision-making
- Communicate findings to key stakeholders in a relatable and timely manner
- Help marketing and business development teams develop digital analytics use cases that are connected to key business outcomes
- Design, execute and analyze tests for performance and direct marketing efforts
- Work collaboratively with governance stakeholders to identify and fix data quality issues
- Regularly meet with stakeholders across marketing and IT related to data needs and usage
- Collaborate with stakeholders to align data requirements with business strategy objectives
- Build strong documentation using common data definitions
- Apply quality processes for the delivery of business intelligence solutions
Your Capabilities and Credentials
- Problem-solving, analytical, and critical thinking skills, driven by a deep sense of curiosity
- Strong reporting skills to present insights concisely
- Strong business knowledge
- Able to work with other departments to implement new tools and processes
- Knowledge of data architecture
- Experience working with and merging large datasets and developing detailed logical analyses
- Experience with marketing analytics tools, specifically Google Analytics (GA4 preferred) and Adobe Analytics
- Proficiency with modern data tools, specifically SQL and PowerBI
- Experience with marketing automation platforms, Marketo and HubSpot preferred
Education and Experience
- Post-secondary degree in business, data analytics, computer science, or an equivalent level of experience
- Minimum 5 years of experience in digital marketing analytics and visualization, preferably in a business-to-business professional services environment
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Stantec is a place where the best and brightest come to build on each other’s talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.